SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: make gradually, conserve boldy, acquire a home, and plan for retired life. However Gen Z is approaching money with a fresh point of view. As opposed to focusing entirely on lasting accumulation, this generation is focusing on equilibrium

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